December 08, 2006
Unity Health increases enrollment and renewal process efficiency with ikaEnterprise system
SAUK CITY, WI - Dec. 7, 2006 - ikaSystems Corp. today announced that
Unity Health Insurance of Sauk City processed 100 renewals in about
20 minutes - right after the renewal module of the Sales Portal went
live on Nov. 21.
Implementation discussions for the ikaEnterprise System, which
replaced manual paper-based processes at Unity, began in December
2005. The Sales, Underwriting and Admin Portals went live July 11.
The Employer and Member Portals went live in October, and the Sales
Portal went live in November. The self-service web portals represent
the ikaEnterprise System, which is designed to streamline and
automate a health plan's business processes. These include quoting
and proposal generation, plan selection, application submission and
medical underwriting. The health plan chose a license model,
enabling it to maintain the web portals completely on its own.
For health plans, one key way to increase profitability is to
streamline the plan renewal process. This process can be automated
to a great degree by ikaEnterprise. The system's Sales Portal
provides pre-renewal and batch renewal notifications to support the
processes. It creates renewal and proposal documents and features
customizable templates that are clear and easy to understand. It
also generates and coordinates the distribution of renewal or policy
change information, quickly informing brokers of a group's status.
According to Radovan Bursac, Vice President of Finance for Unity,
brokers and internal sales representatives for the health plan
previously managed renewals by manually entering data into an Excel
spreadsheet and reviewing it periodically. Now, the Sales Portal
calculates renewal information from a feed from Unity's database,
informing the broker by automatic alerts when a group is up for
renewal.
"It takes only 20 minutes, so we are saving 25 to 30 hours on that
manual portion of the process," says Bursac.
"Initially, we hadn't chosen the portals because of the renewal
automation," Bursac continues. "But the efficiency we have gained on
the renewal side is extraordinary, and greatly exceeds our
expectations when it comes to providing us with the ability to
retain and bring in new business."
In addition, Unity is now seeing gains in quoting volume since the
Sales Portal went live. Internal sales representatives and brokers
used the Sales Portal to process quotes, and groups are now using
the enrollment capabilities of the Member Portal since the portal
went live in October.
"We can see that a tremendous amount of efficiency can be gained
here," says Bursac.
Since the Underwriting Portal went live, underwriters no longer have
to use an Excel spreadsheet to conduct the rating process. The
module's rating engine now automatically configures rates for
underwriters.
The paper-based system at Unity was in need of vast improvement.
Unity selected ikaSystems' Sales, Underwriting, Admin, Broker,
Employer and Member Portals because of their ability to bring
extraordinary efficiency to the managed-care cycle.
"We are exceptionally pleased with the results, and we will continue
to see improvements from it," says Bursac. "We are getting new
quoting activity, and ultimately this will bring more membership."
"We are pleased with the progress Unity has seen since implementing
our solution," said Ravi Ika, president and CEO of ikaSystems. "This
is only the beginning."
About Unity
Unity Health is a locally owned and operated health insurer based in
Sauk City, WI. As a part of UW Health, Unity provides its members
with access to a comprehensive provider network that includes UW
Health and regional physicians, as well as the University of
Wisconsin Hospital and clinics and community hospitals located
throughout the southwestern Wisconsin service area. Unity offers a
variety of health insurance products and member-focused wellness and
disease management programs through individual health insurance
products, commercial employer-based health insurance and government
plans. For more information visit
www.unityhealth.com.